Will The Kindle Get Men to Read More?

by Matt Lynn

If you haven’t bought one of the new Kindles yet, I really recommend it. It’s lighter than the old one, which makes it completely portable, but it is just as slickly designed, easy to read, and simple to use.

But I’ve noticed one thing about it. It fits perfectly into inside breast pocket of a man’s jacket. I’m a fairly averaged sized bloke – 42 jacket size if you must know – so I guess that is true for most men.

This is a more important point than most people realise. Men don’t normally have anywhere they can carry a book around. We don’t have handbags. Jacket and coat pockets are two small for printed books (unless you are going for the intellectual look, in which case you might have a copy of Camus stuffed into a big, grey coat). Unlike women, we don’t have anywhere we can slip a book away that we can read on the bus, or waiting for a meeting, or whatever.

On the whole women read more than men – that’s why women’s fiction sells more than men’s fiction. I’m not suggesting the Kindle is a male device – I’ve seen loads of women reading them on the train.

But it might well encourage men to read as much as women – which can only be a good thing.