Thursday, 29 December 2011

Navigating the Changes

by Matt Lynn

Leigh raises some interesting points. I think the big question is what happens to bookshops. I suspect the really good specialist shops will survive. But WH Smith? Or Waterstone's? I dunno. There are mass-market retailers, and they are perfectly good at what they do but if 30% of your sales disappear it is hard to stay in business. And of course if there is no bookshop in your local town, it increases the incentive to download instead. That is what I mean by a dynamic process. Most people are still only looking at the first round effects - but it is the second-round that will be really interesting.

But is this really a problem for writers? I don't think so. True, we will have to be more savvy about marketing, but most of us already are - certainly here on the Curzon blog.

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