Friday, 16 December 2011

The Worst Christmas Ever

By Richard Jay Parker

One of the great traditions of Christmas is the retail analysis on the news.  One day it's possibly the worst year the high street has ever known and the next it's the best one ever.  This year is certainly going to be a leaner one for a lot of people, however.  But will it really harm to take the retail emphasis off Christmas?

I know lots of people who are staying away from the shops and resisting filling their online baskets/carts to the brim.  With all that pressure off the majority of them are just thankful they made it to the end of another year.  It's been a pretty volatile 2011.

The importance of being surrounded by family and friends seems to be becoming the priority again and that's certainly not a bad thing.  Claustrophobia and petty squabbling aside you've only got to turn on the news again to see there are certainly worst places to be spending Christmas.

In terms of publishing it's been another year of shifting sands.  Technology is still waiting for publishers, agents and writers to catch up.  It's going to take a good while longer by which time technology will have probably moved on again.  But as well as all the headaches it's also an exciting time so there's plenty of challenges to look forward to in 2012.

So, whether you're part of an industry still finding its feet again or a reader reaping the benefits from a new world of instantly available material, I think we can all agree that we all still love the product, irrespective of how it's brought to us.

However you're spending Christmas, I hope you have a good one and a very peaceful 2012.

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