Thursday, 10 March 2011


By Richard Jay Parker

The UK experienced another TV milestone recently with the first (official) product placement featured in one of its daytime shows – ‘This Morning.’ According to reports I believe Nescafe paid £100,000 to have their Dolce Gusto coffee machine lurking on a cookery segment.

This practice is already established in the US on TV and in movies. I wonder how long it will be before we get to see it so blatantly shoehorned into books?

Ebooks are already being singled out for intensified advertising so how soon before it impinges on the works themselves and is backdated to earlier classics…

From Russia With Lovefilm

Empire Of The Sunny Delight

Life of Pukka Pi

Importance Of Being Ernst & Julio Gallo

The Complete Sherlock Ideal Holmes Exhibition

Man For All Chicago Town Four Seasons Pizza

Le Morte D’Activia (Mmh Danone)

Mother’s Pride and Prejudice

ipad Claudius

The Miller Time Machine

A Clockwork Orangina

Warburtons And Peace

McDonald’s Animal Farm – I’m Lovin’ It!

Jane Aer Lingus

Goodbye Mr McCain Oven Chips

Jose Cuervo Tequila Mockingbird

Although obviously the advertisers won’t be as subtle as the examples I’ve come up with...

Any other suggestions? Feel free to leave them here or send them via Twitter @Bookwalter

Visit Richard’s darker side at:


  1. Portrait Of An Artist As A Young's Bitter Man

  2. Thanks, Mary. Will add to the list.