By Richard Jay Parker
The UK experienced another TV milestone recently with the first (official) product placement featured in one of its daytime shows – ‘This Morning.’ According to reports I believe Nescafe paid £100,000 to have their Dolce Gusto coffee machine lurking on a cookery segment.
This practice is already established in the US on TV and in movies. I wonder how long it will be before we get to see it so blatantly shoehorned into books?
Ebooks are already being singled out for intensified advertising so how soon before it impinges on the works themselves and is backdated to earlier classics…
From Russia With Lovefilm
Empire Of The Sunny Delight
Life of Pukka Pi
Importance Of Being Ernst & Julio Gallo
The Complete Sherlock Ideal Holmes Exhibition
Man For All Chicago Town Four Seasons Pizza
Le Morte D’Activia (Mmh Danone)
Mother’s Pride and Prejudice
The Miller Time Machine
A Clockwork Orangina
Warburtons And Peace
McDonald’s Animal Farm – I’m Lovin’ It!
Jane Aer Lingus
Goodbye Mr McCain Oven Chips
Jose Cuervo Tequila Mockingbird
Although obviously the advertisers won’t be as subtle as the examples I’ve come up with...
Any other suggestions? Feel free to leave them here or send them via Twitter @Bookwalter
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